National Eye Health Week 23 – 29 September 2024
As demand on ophthalmology services grows, millions miss routine eye tests, and, unhealthy lifestyle behaviours fuel unnecessary sight loss, there’s never been a more important time to talk eye health! Of course, talking to members of the public also raises the profile of your practice and the trust they place in your services.
So, as we begin the countdown to National Eye Health Week 23 – 29 September 2024 we’re asking you to join Nottinghamshire LOC in raising the profile of optics and help people take better care of their eyes.
There are lots of ways you can get involved either as an individual, organisation/practice or as part of a wider network. Email info@visionmatters.org.uk to register for a free resource pack and to join their electronic newsletter mailing list where you will be sent regular updates on plans for the Week and a daily briefing throughout the Week itself. These will enable you and your colleagues to talk to a variety of different audiences. So, whether you’re sharing eye care advice with your community, patients, school, business, staff, friends or family there are the tools to help you.
I few ideas you may want to think about include:
* Publishing information about the importance of routine eye tests, common eye conditions and eye care advice on your website
* Hosting an eye health information stand in your local shopping mall or hospital foyer
* Creating a display in a local facility such as a library
* Placing a feature in a local publication – a church magazine, local newsletter. )
* Hosting a talk or school assembly – visit local community groups , (are there any eye health “at risk” groups in your area, e.g. Afro-Caribbean), or schools and share important eye care advice.
* Support National Eye Health Week through your own social media channels by creating your own posts and including the hashtags #EyeWeek or #VisionMatters or ‘like’ and ‘share’ the
* Social content posted from:
* Instagram @NationalEyeHealthWeek
* Twitter @myvisionmatters
* Facebook @NationalEyeHealthWeek
During the week core resources that will be available to all supporters include:
Vista magazine Read the last issue of Vista here (www.vistamagazine.co.uk)
A4 and A3 posters, A5 leaflets, A5 flyers, social media assets, EyeSpy challenge, podcasts, blog, digital animation, recipe cards, My Vision Matters because… banners and more.
The national campaign will focus on how lifestyle can affect eye health (live well, see well); why an eye test is an essential health check, the importance of outdoor activity in the fight against myopia and preventing and managing dry eye (includes advice on screen use).
Resources are available in alternative languages. These are free to use on digital / social media.
Thank you in advance for your support and please don’t hesitate to get in touch at: info@visionmatters.org.uk if you have any questions or would like to discuss ideas for your community eye health promotions.
Let’s talk eye health because… Vision Matters.
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